AR Marketing Platform GoldRunRaised $1.1m from Angels

GoldRun,a start-up that offers a mobile augmented reality and gaming platform for brands,has raised $1.1 million in angel funding. Participants in the round include Ed Mathias (The Carlyle Group),financier Jon Ledecky,Jeremy Zimmer (Founding Partner of United Talent Agency),Jim Hauslein (Former Chairman and CEO of Sunglass Hut),and Mark Ein (CEO of Venturehouse Group).

Comprised of a mobile app coupled with a dynamic content delivery system,GoldRun uses augmented reality to bring branded content from the web into the realworld with game-like mechanisms.

By GPS-linking 2D and 3D virtual goods to physical locations such as retail stores,airports and events,GoldRun enables users to locate,interact with and take pictures alongside virtual objects,and earn immediate,real world rewards for every one of these interactions.

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