Brightkite hooked up with Limbo? Who?

I had that reaction to yesterday’s news (press release) about location-sharing company Brightkite pairing with social networking company Limbo. I’d never heard of Limbo.

Caroline McCarthy at C|net’s The Social describes the company:“Limbo’s focus is on mobile games,as well as text-message alerts:sports scores,celebrity gossip,weather,horoscopes,and the like.”That explains why I’d never heard of it. The Brightkite blog notes:“The Limbo team knows a lot about mobile.”

She notes it was basically a stock deal and that now Brightkite has access to Limbo’s $9 million in funding.

I wonder if this merger is the first of many for the early LBS social players. Perhaps location by itself is not enough to make a successful business?

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