Garmin Introduces New $0.99 iPhone GPS App with Cheap Subscription

In an effort to attract users to premium GPS navigation,Garmin,the GPS navigation leader,is wooing customers to its new Garmin Street Pilot onDemand iPhone app,which works much in the same way as Google Maps with Navigation on Android or subscription-based TeleNav,for a low entry price point of just $0.99. The $0.99 purchase price will give you the app along with a trial 30-day subscription to voice-guided turn-by-turn GPS navigation mapping with your iPhone. If users want to continue using the app past the 30-day trial,the monthly subscription cost is $2.99 per month compared with roughly about $10 for TeleNav.

The neat thing about the Garmin GPS app that the Garmin/Navigon folks demoed for me when I had met with them in San Francisco,California is that it supports multi-modal navigation,allowing you to start your route by car,then walk,then move to public transportation as needed,utilizing various modes of transportation on a single route without having to stop and start your navigation again. There’s also 3D landmarks,Google Local Search,and realistic Junction View to help you navigate highway intersections.

The app utilizes the familiar Garmin interface so if you’re a user of the traditional Garmin PNP,you’ll be familiar with the app. The onDemand solution is a nice alternative to infrequent travelers compared more costly solutions that require a $40-$80 up-front investment to purchase the maps. Additionally,as the maps are pulled from the cloud when users use the app,the maps will always be up to date,though users will need an active data connection to navigate.

Users who want longer-term subscriptions can get the app for a year for $30,or during an initial promotional period for just $15 for the year.

Press Release:

OLATHE,Kan./August 31,2011/Business Wire – Garmin International Inc.,a unit of Garmin Ltd. (NASDAQ:GRMN),the global leader in satellite navigation,today announced that its new StreetPilot onDemand iPhone app is now available in the Apple App Store. Rounding out Garmin’s diverse range of guidance options,StreetPilot onDemand provides iPhone users convenient navigation for walking or driving when they need it,with an initial $.99 download that includes 30 days of premium features. It is the first iPhone navigation app to include multimodal pedestrian routing,with bus and train transit schedules in many major cities. Additional premium features include spoken turn-by-turn guidance with street names,representation of 3D buildings and landmarks,traffic rerouting,photoReal™ Junction View and Google Local Search,among many others.
Garmin International Inc. is a subsidiary of Garmin Ltd. (Nasdaq:GRMN),the global leader in satellite navigation. Since 1989,this group of companies has designed,manufactured,marketed and sold navigation,communication and information devices and applications – most of which are enabled by GPS technology. Garmin’s products serve automotive,mobile,wireless,outdoor recreation,marine,aviation,and OEM applications. Garmin Ltd. is incorporated in Switzerland,and its principal subsidiaries are located in the United States,Taiwan and the United Kingdom. For more information,visit Garmin’s virtual pressroom at or contact the Media Relations department at 913-397-8200.  Garmin,StreetPilot and nüvi are registered trademarks and photoReal is a trademark of Garmin Ltd.  All other brands,product names,company names,trademarks and service marks are the properties of their respective owners. All rights reserved.

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