LBS Start-up Krillion Sold for $3.5m to

Online local media company,yesterday announced the acquisition of Krillion,Inc.,a provider of location-based product search that connects online shoppers with products available in stores locally.

Under the terms of the agreement, acquired Krillion for $3.5 million in cash. Founded in 2006 and based in Mountain View,California,Krillion received undisclosed funding from two venture capital firms:Hummer Winblad Venture Partners and Leapfrog Ventures.

Krillion aggregates and matches consumer product information from multiple retailer websites and data feeds to create an up-to-the-minute structured index of over 70,000 products across consumer categories including appliances,baby gear,consumer electronics,computers,tools,video games and home &garden. The data index includes over 1,200 brands from over 50,000 retail locations across the U.S. and incorporates product images,current pricing,manufacturer or retailer discounts and real-time in-stock information.

“Local product search is a natural fit for our business model and our key ‘soccer mom’ demographic,” said Raj Mohan, senior vice president and general manager for the “owned &operated“ division. “Krillion provides us with highly valuable local shopping content that we intend to deploy across our business in order to differentiate our various products to our end users,customers and business partners.”

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