Mappy PND Switches from NNG to NDrive Software

French consumer electronics vendor Logicom,which sells Personal Navigation Devices (PNDs) under the Mappy brandname has switched its navigation software sourcing from Hungary-based NNG to Portugal-based NDrive,starting this summer season with a new range of products.

Logicom already had switched map data provider from Tele Atlas (TomTom) to NAVTEQ a few months ago.

Logicom’s new unconnected PND range starts at €59 (for a 3.5 inch screen device with map of France) and goes up to €129. These new devices will be available in a matter of weeks.

“We have done 8 percent market share in volume in France in 2010;our ambition is to reach more than 10 percent in 2011 and we are well in track to achieve this result,“ said Logicom’s CEO Stéphane Marciano,.

The French PND market was around 1.8 million units in 2010,expected to decline 10 to 15 percent in 2011. However Marciano believes this market will continue to exist in the future. “We expect the market to stabilize around 1.5 million units moving forward,“ he said. “The product continue to improve and there is a strong competition on prices so the form factor remains very appealing for consumers.“

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