Telmap:Transportation,Food &Shopping Leading Local Search Keywords

Mobile navigation provider Telmap today issued its quarterly metrics report that highlights usage of its navigation and local search app across its 6 million activated users.

According to this study,30% of free text searches are around transportation (such as “train station“,“airport“,“Petrol“,“Total“,etc…) 18% are around food (i.e. “restaurant“,“McDonalds“,“KFC“,“Burger King“,“Sushi“,…),15% are around grocery shopping (for example “ASDA“,“LIDL“,“ALDI“,“Carrefour“,“Auchan“) and 12% are around shopping and fun.

The report also shows that about 50% of the searches mention a specific place or brand name,whereas the other 50% mention a specific category (e.g.,hotel,food,and cinema).

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